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Geschrieben von kahstyle am 14.04.2018 um 09:16:

  Gap getting out of bridal business

Gap’s Weddington Way brand, which has operated shops within Banana Republic stores, announced plans to close down within the next few months. Though the company hopes to continuing serving customers online, it will guarantee orders only through June 11.

The demise of the brand, which focused on bridesmaid dresses, follows J. Crew Group’s decision to shutter its wedding dress business in 2016. David’s Bridal, a chain that sells gowns and accessories, also has struggled — another sign of how perilous the market has become.

Though the amount that Americans typically spend on weddings has grown over the years, competition and shifting fashion tastes have brought uncertainty to the industry. Worse, marriage rates have fallen since the 1980s. That means everyone is chasing a shrinking pie.

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