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Australia engages in fashion diplomacy

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Message: | Verfasst: 03.04.2018 03:58
kahstyle

Wasserpfeifen Kenner
Dabei seit: 20.10.2016
Beiträge: 150
Herkunft: china

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Australia engages in fashion diplomacy

For this bit of good fortune, the country can thank its sunny climate, long stretches of sandy beaches and affinity for outdoor activities. These characteristics have inspired Australian designers to create ... let's call it "resortwear."

The genre includes body-con outfits. Australian women are proudly wearing closefitting one-piece dresses and high heels, showing off figures honed at the gym, by running or pursuing other outdoor activities.

These fashions are now crossing borders and doing just fine in countries better known for less hospitable climates. Melbourne-launched label Elliatt has entered China's womenswear market, worth about 500 billion Australian dollars ($386 billion), under a partnership with e-commerce major Vip.com.

"We have a big following in China," said creative director Katie Pratt, who started the brand in 2011. "And [we] have been searching for the right platform to sell on in this market."

Pratt said Vip.com has more than 300 million members, of whom 80% are women.

Read more at: http://www.queeniebridesmaid.co.uk/pink-bridesmaid-dresses-uk

http://www.queeniebridesmaid.co.uk/orange-bridesmaid-dresses-uk



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